Jonathan A.J. Wilson, PhD

Jonathan A.J. Wilson, BSc (Dund), MBA (Dund), PhD (Brun) started his career over twenty years ago in the advertising industry. In 2005, he moved into academia and consulting. Professor Wilson specialises in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital. He has spoken at conferences across the globe on over 100 occasions and published over 200 pieces of work.

Professor Wilson asserts that, “today more than ever Brands have to Take a Stand – and articulate an authentic and credible position on Race, Religion, and Politics”.

He has become skilled at bringing this thinking into a body of work that covers: corporate identity, food, fashion, sport, tourism, music, technology, ethnicity, religion, and popular culture. Islamica 500 lists him in the Top 50 Global Thought Leaders for his work in Islamic Economics, Halal Branding, and Muslim Millennials. His papers on Halal and Islamic Branding are currently some of the most widely cited globally.

Professor Wilson holds roles such as a Halal Branding and Marketing Consultant to the Ministry of Tourism, Republic of Indonesia; Editor-in-Chief for the Journal of Islamic Marketing; an Executive Trainer for Al Jazeera Media Network in Qatar; and an Advisor to innovation and research firm Stylus; luxury fashion brand The ISHUand the UK All Party Parliamentary Group on Islamic Finance.


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